In today’s fast-paced digital landscape, businesses have endless opportunities to reach potential customers online. But not every marketing approach delivers results. One of the most common - and costly -…

When business owners face financial pressure, one of the first things they tend to do is cut marketing budgets, and Google Ads is often the first to go. It seems…

As a business owner, you know your existing customer data—your first-party (1P) data—is your most valuable marketing asset. It allows you to target your best customers with tailored ads or…

The holiday season is one of the most profitable times for businesses, and getting your marketing strategy right can make all the difference. Google’s October 2025 Holiday Launchpad shared key…

In early October 2025, Google introduced exciting updates during its Holiday Launchpad Keynote. The main theme? Using artificial intelligence (AI) to make life and business easier. Whether you run a…

I recently participated in the Google Holiday Launchpad workshop - a virtual event broadcast from Toronto—focused on helping businesses move their advertising from a simple cost to a guaranteed profit…

Your Holiday Marketing Secret Weapon: Don't Launch Without These Essentials!   As a business owner, you're focused on great products and happy customers. But for the holiday season, you need…

If you’re waiting for November to launch your holiday marketing, you’re already behind. The most valuable holiday shoppers-the planners, the big spenders, the high-intent customers - are starting their research…

I recently had the opportunity to attend Google Marketing Live 2025, and as always, it was an insightful dive into the future of digital marketing. While the event was packed…

If you’re running a Google Ads campaign but haven’t received a single contact since launching, you might be wondering if it was a mistake to invest in Google advertising. Don’t…