Who pays for PPC fees?

Reading time: < 1 minute

PPC (Pay-Per-Click) fees are typically paid by the advertiser or the entity running the advertising campaign. In PPC advertising, advertisers pay a fee each time one of their ads is clicked. This fee is determined by various factors including bid amount, ad quality, and competition. Advertisers set a budget for their PPC campaigns and pay for the clicks they receive within that budget. The platform hosting the PPC ads, such as Google Ads or Bing Ads, facilitates the payment process and charges the advertiser accordingly.

Table of contents Hide
1 Stop Wasting Money on Invalid Clicks & Poor Targeting
1.1 Ready to Stop Wasting Your Google Ads Budget?
ROSH DIGITAL PPC SERVICES

Stop Wasting Money on Invalid Clicks & Poor Targeting

Get a high-converting Google Ads strategy built specifically for your niche.

Get Your Free Campaign Audit

Ready to Stop Wasting Your Google Ads Budget?

Get a comprehensive, data-driven campaign audit to identify wasted ad spend, uncover new keyword opportunities, and improve your ROI.

Get Your Free Google Ads Audit

last Posts