As a business owner, you know your existing customer data—your first-party (1P) data—is your most valuable marketing asset. It allows you to target your best customers with tailored ads or find new customers who look just like them.
But if you’re still manually uploading customer lists to platforms like Google Ads, you’re missing out. That process is slow, tedious, and often leaves your campaigns running with outdated customer information.
We offer the solution: Automated 1P Customer Match List Implementation.
The Challenge of Manual Lists
Every time you gain a new customer, lose an old one, or update an email address, your manually uploaded advertising audience list becomes less accurate. This means:
- Wasted Ad Spend: You might be spending money showing ads to people who are no longer customers.
- Lost Opportunities: You aren’t reaching new, valuable customers quickly enough after they purchase.
- Time Drain: You or your team spend valuable hours cleaning and re-uploading spreadsheets instead of focusing on strategy.
Our Automation Solution: Always-On Targeting
We set up a secure, direct connection between your customer data source and your Google Ads account. This pipeline ensures your ad audiences are always fresh and accurate, running in the background while you focus on your business.
Here’s how we make it happen:
1. Secure Data Source Connection
We link your customer data directly to your advertising platforms. Whether your information lives in a simple Google Sheet or a more complex system like Amazon Redshift , Snowflake , BigQuery , or HubSpot , we handle the technical setup. This eliminates the need for manual file transfers.
2. Compliance and Policy Management
We manage the entire setup process within Google Ads, including selecting the right use case (Audiences) and confirming compliance with the customer data policy. We ensure your data is handled correctly every step of the way.
3. Hands-Free, Real-Time Updates
Once connected, the system automatically pulls data updates. The result is an always-current audience segment. You never have to worry about whether your advertising lists are running on last month’s data.
Stop Uploading, Start Selling.
Stop managing spreadsheets for your ad campaigns. Let us implement this automated solution to transform your customer data into a powerful, hands-free marketing asset.
Ready to maximize your ROAS with perfectly current customer audiences? Contact us today to secure and automate your 1P Customer Match lists.
