PPC (Pay-Per-Click) fees are typically paid by the advertiser or the entity running the advertising campaign. In PPC advertising, advertisers pay a fee each time one of their ads is clicked. This fee is determined by various factors including bid amount, ad quality, and competition. Advertisers set a budget for their PPC campaigns and pay for the clicks they receive within that budget. The platform hosting the PPC ads, such as Google Ads or Bing Ads, facilitates the payment process and charges the advertiser accordingly.

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Key Takeaways from Google Marketing Live 2025
זמן קריאה: 2 דקותI recently had the opportunity to attend Google Marketing Live 2025, and as always,